Digital Advertising
Rooted in creative, powered by strategy, and executed with precision — that's how we do paid ads at Heath and Partners.
Creative Direction, Rooted in Brand
Strong creative is not a layer added at the end of the process — it is the foundation on which performance is built. Creative direction therefore forms a significant part of what we do.
​
We begin by developing a clear understanding of the client’s brand and its position in the market. From there, we identify the most relevant persuasive drivers — whether social proof, emotional appeal, or product feature, for example.
​
These insights are translated into creative briefs, where we shape copy, visual language, and tone.
​
Creative is then directed with the platform in mind. We ensure that what is produced not only expresses the brand and taps into a persuasive motivator, but fits the media buy specifically.
Strategy, Powered by Latent Advantage
Every business has a latent advantage — a structural strength that can be leveraged if properly understood.
Our role is to uncover that advantage, and design a strategy around it.
This may be a small business that can outmaneuver by offering bespoke service to a local market, or a scaled business using efficiency to dominate a category. In each case, we identify the core dynamic at play, and build the strategy accordingly.
Advertising tactics are downstream of this work — not the starting point. Google, Meta, TikTok, and others are chosen as vehicles for strategy, not as strategies in themselves.
Disciplined Execution and Optimisation
Once a strategy is defined, we execute with precision.
Campaigns are built with strong data foundations, clear hypotheses, and structured testing. We track what matters, test what is meaningful, and optimise in response to signal — not noise.
We don't optimise for the sake of it, but do so as a disciplined practice. For us, performance is a source of insight — not vanity, and we apply our objective, neutral philosophy to shaping and optimising our campaigns. All campaigns are geared to deliver the results our clients care about.
We apply the same set-ups to established, multi-million pound businesses delivering ROAS' of 10, as we do to founders just starting with digital ads. As such, we guarantee a best in-class approach, regardless of client.
